laptop and hands showing on screen Social Media Management and Marketing

Deciding that it’s time to boost your social media presence is a crucial step in your business’s marketing plan. But every local business owner runs into a choice: bring in a dedicated social media manager to join the team as an employee, or partner with a specialized social media agency. This decision impacts not only your marketing strategy but also your budget and operational flow. Let’s explore both options to help you make an informed choice that aligns with your business goals.

Financial and Operational Insights

Hiring a Social Media Manager:

  • Cost Implications: First things first, the financial aspect. The average national salary of a social media manager ranges from $57,000 to $75,000 annually, not to mention the added costs of taxes, benefits, insurance, and bonuses. It’s a significant investment that requires careful consideration.
  • The Hiring Journey: Finding the right fit for your business involves sifting through resumes, conducting interviews, and possibly navigating a lengthy decision-making process. It’s a time intensive and resource-demanding process that doesn’t guarantee a qualified candidate.
  • Navigating Challenges: Once on board, maintaining quality, managing expectations, and dealing with potential turnover are ongoing responsibilities. These challenges can add layers of complexity to your operations and team.

Opting for The Powerly:

  • Cost Efficiency: Switching gears to the agency side, partnering with The Powerly can significantly reduce your expenses. Our clients enjoy top-tier social media services at around $1,275 per month, which is substantially more cost-effective compared to the full-time salary option.
  • Comprehensive Service: We take care of everything from strategy development to content creation, posting, and analytics. It’s a hands-off approach that lets you focus on other aspects of your business.
  • Simplicity and Ease: With us, there’s no need to worry about the hiring process, day-to-day management, or the risk of turnover. Our team ensures a smooth and efficient social media operation, freeing you from these burdens.

Why Consider The Powerly?

When faced with the decision of hiring an employee versus working with an agency, it’s essential to weigh both the immediate and long-term impacts on your business. While it may feel like having a dedicated employee would offer a personalized touch to your social media efforts, the financial and operational commitments can be daunting and there is no guarantee your employee will deliver results.
Conversely, The Powerly presents a balanced solution that blends professional expertise and a tailored strategy with cost efficiency and operational simplicity. We offer comprehensive, budget-friendlySiri service packages, allowing you to enjoy the benefits of a dynamic social media presence without the overhead and complexities of direct employment.

Final Thoughts

Choosing the right path for your social media strategy is more than a financial decision; it’s about finding the right fit for your business’s needs and growth aspirations. By considering the financial implications, the effort involved in hiring and management, and the level of expertise and support you require, you can make a choice that supports your business’s success. Whether you decide to hire a social media employee or partner with The Powerly, understanding the logistics of each option is key to making an informed decision that benefits your business success in the long run.

Interested in learning more about our tailored social media solutions for your local business? Visit us at The Powerly!